Financial inclusion,
built differently.
The Salad Group brings together technology, data and consumer lending to build businesses that help more people access fairer financial opportunities. Built on eight years of lending, data and regulatory expertise, we use Open Banking to understand real financial behaviour rather than relying solely on traditional credit scores. Our purpose is to help more people participate fully in the financial system, by creating fairer routes to credit and financial progress for those traditional lenders overlook.
Why The Salad GroupWhether your financial history is limited or complicated, it shouldn’t define your financial future.
Millions of people in the UK are poorly served by a financial system that often relies on limited or outdated information to decide who gets access to credit.
Some have thin credit histories. Others are rebuilding after a change in circumstances. Many of these people can afford finance, credit and insurance, but struggle to demonstrate it through a conventional credit score.
We believe financial services can be different.
By combining better data, better technology and products designed around real financial behaviour, we're building more inclusive products that serve real people and real circumstances.
Our advantage is eight years of learning from how people actually use their money, not simply what a traditional credit file says about their past behaviour.
A track record of social impact.
Our purpose is simple, to make the financial system work better for people it has historically overlooked. We use better information, responsible lending and better-designed products to widen access while helping people build stronger financial futures.
200k+
Customers
Served
£300m+
Responsibly
Lent
9bn+
Open Banking
Transactions Analysed
The Salad Group consists of three core businesses.
Our CompaniesOur businesses support people at different points in their financial journey: Salad provides affordable loans, Rokit is building an earlier route to credit, and Salad Technologies powers the Open Banking technology behind them. We share one belief: better information and better-designed products give people more opportunity to show their true financial potential.
Salad
Salad (the trading name of Salad Finance Limited) is the UK’s largest consumer Community Development Finance Institution (CDFI), created to give people underserved by mainstream credit greater access to fair, affordable loans.
Rather than relying on traditional credit scores, Salad uses Open Banking to understand real financial behaviour and assess affordability based on someone’s circumstances today.
Salad Technologies
The technology arm of the Salad Group, building the proprietary Open Banking infrastructure, decisioning and payment technology that powers our companies.
Salad Technologies is a Registered Account Information Service Provider (RAISP), providing the regulated Open Banking capability across the Group. Our technology business is built on over 9 billion banking transactions and eight years of lending and behavioural data.
Rokit
Rokit (the trading name of Salad Affinity Limited) is the UK’s first unsecured to secured credit card, designed to build an individual’s credit profile and turn everyday spending into fairer access to credit.
A next-generation consumer fintech helping more people build financial confidence and access fairer credit.
Our Awards.
Recognised for innovation and impact, the Salad Group has won a number of awards over the years, including most recently the prestigious King's Award for Enterprise: Innovation in 2026.
Get in touch.
Whether you’re interested in partnering with one of our businesses, learning more about Salad Group, speaking to our team or discussing investment opportunities, we’d be happy to hear from you.
For customer enquiries relating to one of our businesses, please contact Salad Finance directly through their respective website.